What To Do After You Create A Blog Post

Marketing windows for writers

Look for short-term and long-term windows to share your posts.

After you have found an idea for an intriguing blog post, concocted a beautifully written article, proofread and formatted, all that is left to do is hit the dreaded “Publish” button. I’ll be honest, I hesitate every time I push that little blue button, because I fear that it won’t reach it’s desired audience and therefore all the work I put in would be a huge waste of time.

There is no reason for this fear. Every post you create has a purpose, even if it is far down the road.

Writing a blog post, no matter how short or random, is a building block in constructing your writing goals.

In the movie business they call these “windows”. Where a movie has multiple windows for reaching an audience and making money throughout its lifetime. First you have the box office, then pay-per-view, then rentals, then DVD sales, then TV.

With your posts, the options for distribution are endless in the short and long-term. Let’s take a look at what you should be doing with your blog post as time progresses.

Heat up your title

This step should be addressed right before your blog post is published, but it allows for your words to be potentially read from more people. After you complete your post, go to the Google Adwords keyword tool and type in a few words that occur frequently in your blog post. Then see what keywords are being searched for on search engines.

Use these words to make your title more powerful. For example, before I wrote this article my tentative title was “What you must do right after you hit the publish button”. I typed in the words “blogging”, “after blog post” and “publish” in the keyword tool and saw that there are high searches on the keywords “create a blog” and “blog post”. Therefore I changed my title around to make it more search engine relevant.

Trim your URLs

When sharing your links on Twitter, having a short URL will allow people to easily reply or re-tweet with mentions to your post, creating conversation and sending more people to your post and Twitter page. Not only that, but you can track where these shortened links are coming from. So in order to track the effectiveness of your Facebook or Google+ posts, it is wise to shorten your links on those pages as well.

Social sharing

This is the first wave of distribution, besides actually publishing your blog post for regular readers. Share your shortened link on Twitter, Facebook, Google+ and through an RSS feed. An RSS feed needs to be setup before posting your article, however this is a powerful means of distribution since many people consume their news and blog posts through these content aggregation tools. If you don’t have an RSS feed, go to my tutorial on setting up an RSS feed for your blog.

With social media sites, don’t simply post your link and expect people to reply with comments. I try to use the system of question + knowledge + link = feedback. For example: Are you doing everything you can to share you blog posts? RSS feeds, emails and eBooks are all in play – place link to article here.

A question generates a thought in people’s minds and causes them to question their own tactics. Providing a solution or information makes them think that you might know something they don’t. This question also helps push people to voice if they are, or are not complying with the article. Obviously every type of post would merit different questions or propositions, but try to get people thinking before just posting a link.

If you want to cut down on the time it takes to post on social media sites checkout Hootsuite. This allows you to schedule your social media posts in advance, so you dont have to worry about them later.

Comment on other blogs

Pick 10 or 20 blogs that you enjoy and comment on some of their posts immediately after you release your social links. This will prompt other people to come back to your site and checkout your recent posts, and hopefully comment. This not only creates relationships between you and other bloggers, but it makes others, who come to your blog later, see these comments. Comments indicate social power. They provide credibility and are like testimonials, showing that others have already found value in your post. It’s a great way to spread your ideas through community.

Send out an email with your blog update

Include a link in all communications. You should notify your email list that you have created a new blog post, link recent blog posts in your email signature and create a list of recent blog posts in all future email blasts that you send out.

Save it for later

Eventually your blog post will end up in your archives, and chances are no one will see it again. This should never happen. You still have several “windows” that you can take advantage of. First of all, put a “popular” or “recommended” posts widget in your side bar to gain readers for your older posts. There are plenty of plugins for this capability when using a self-hosted WordPress site.

The most beneficial thing to do with these old posts is to create an eBook.

Accumulate all your older posts and put them into an eBook to sell or giveaway for free. Organize the posts so they flow well and have a useful theme. It might simply be a collection of short stories! Many people forget that they already have the content for a marketable book inside their blog. You could even send this to a publisher or use it for enforcing a pitch to write a freelance article. You can also revisit an old blog post and add to the content with a new blog post (create a series out of it!), or take a new angle on the exact same topic.

Thinking about the distribution of your blog post in terms of “windows” will remind you that a blog post is never dead. Utilize the power of the internet to share your posts effectively in the short-term, and create new ways to share you content in the long-term. Who knows what you can construct out of the content you have already created?

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About Joe Warnimont

I am a writer, marketing expert and adventure seeker. I help people write, market their writing, live truthfully and embrace their lives through creativity. You can find me riding my bike around the streets of Chicago. Follow me on Facebook, Twitter and Google Plus.

Comments

  1. soulrefresher says:

    Hi,
    thank you for following our blog. Just checked out yours and congratulate you. It is a great blog with important and good tipps for bloggers and writers. Looking forward to our exchange. soulrefresher x

  2. Doh — why didn’t I think of the “popular posts” area before? What a great idea for resurfacing older content.

    I typically share my blog posts on Twitter and Google+. Haven’t done Facebook yet, mostly because there’s no Page for my blog. I may do that sometime, but for now, I feel fine without it.

    I’ll be interested to see your post about RSS feeds. RSS is something I’ve never fully been able to wrap my head around, so I’m eager to learn more!

    • Hi Laura,

      I hope the popular posts thing works out for you. And yea for whatever reason RSS feeds get explained in a very technical manner, making them difficult to understand. I’ll try to break it down in a video, because it’s pretty simple once you get a visual. I’ll let you know when the post is up. :)

  3. Awesome article! Thank you very much for posting (and I’m looking forward to that RSS tutorial as well, for I sure don’t understand how that works quite yet.)

    I’m intrigued by the eBook idea…now that you’ve mentioned it, I can think of a few people who may actually be interested in something like that.

    Thanks!!

  4. I’ll be honest, I came on here to see who’d liked one of my posts, however I’ve really enjoyed this article. I’m only just starting out on my personal blog however, for work the eBook idea for pulling out old but great articles is definitely something that I’m going to try!

    Thanks! :)

    • Hi Harriet, thanks for stopping by. I really like your blog! And yea, I’m working on putting together an eBook right now with some of my older posts. It makes it much easier!

  5. Well, Joe, you’ve done it again. What a superbly helpful blog post. This one I am most certainly bookmarking. The more I read your blog and your newsletter the more I see how intertwined they are — and in both how you freely give of yourself. I keep waiting for the hammer to fall — cynical me — and see a huge pitch for some pocket-lining endeavor … but the hammer never falls. Just keep doing what you’re doing, friend!

  6. Then … as though to prove you’re the master, what an interesting new twist … you’ve put my most recent blog post after my name and gave me a free pop. Bless you, guy!

  7. Such a helpful post for a “beginner” like me! I’ve gone to the Google Search link and found ways to beef up my titles and posts. Who knew “family fun activities” is more in demand than “family fun?” Now I do! I have had it in mind to create “evergreen” blogs and am using a holiday motif for that, so they come back every year (thinking ahead). But I love your idea of a side-bar widget for “popular posts” especially for promoting those “year-round” ideas that are actually the main theme of my blog! Thank you for following my blog, because I REALLY NEEDED TO FIND YOUR BLOG!!! Great, great help.

  8. Oh dear. After visiting your lovely blog I feel mine is undressed! I dont usually commit so early, but will have to push the follow, I found this so helpful.
    Thanks for the intro. Am sure you’ll help me be more friendly!

  9. waoooo… i really like this posting!! many things i can learn. already 2 years i create my blog and i do enjoy it.

    I am expecting this blog also share with “follow” like in wordpress tools, so i can get the update from you.

    Ina from Indonesia

  10. A very informative article. I will be reading more of you and thanks for the follow:)

  11. Thank you for such helpful information! I look forward to hearing more in the future. And I need all the help I can get!

  12. more often than not i find blogging annoying. I never know what will strike a cord with my readers. Sometimes I spend hours or days composing an article and no one likes it. But then I’ll spend five minutes writing the equivilent of ‘dear diar’ and i’ll get a zillion likes. How annoying is it that people like reading other peoples diary? I suppose I shouldnt’ post them if I don’t want people reading, but sometimes in a pinch we resort to all kinds of things.

    anyway, off my soap box. Thanks for following my blog. Yours looks good, too.

  13. First, thank you for the like and follow on my post below. These are great tips! I’ve been blogging, on and off, for 12 years but have never reached the level of success I’ve desired. My best friend started a self-hosted WP blog in July and is already well over 100,000 total views, hundreds of followers, dozens of comments on every post, etc. She has taught me that it’s all about networking. Common sense, really, but she used to work in sales & marketing so she has put those skills to use. She is a SAHM but writing and networking her blog became a literal full-time job: at peak she was probably working over 60 hours a week at it. She hasn’t made money from it yet, but I am sure she can if she chooses to go in that direction.

    WordPress (I use wp.com myself, I figure if I ever become really big then I will consider self-hosting) has made it so much easier in recent years. Set it up once and it will automatically share your posts to Facebook, Twitter, etc. (Although I always feel a little conceited having the click the checkbox that says “This post is super-awesome” to do so!) As you point out, titles are important– there’s both an art and science to writing them, and I think many bloggers/writers overlook the importance of titles. Tags are also key. It’s hard to predict exactly what your best (i.e. relevant and attention-drawing) tags are, but one trick I’ve learned is to add the tags “blogging” and “writing” to every single post; they seem to be the most-searched and clicked across WordPress.

    Thanks again, you’ve got an excellent site here and I admire your efforts to help other writers!

    • Great points Jason. Especially the networking portion. Connecting with other bloggers and writers is key to building a platform. Keep in touch!

  14. Book Deals and Film Reels says:

    thanks for sharing these ideas here, it has really given me something to think about.

  15. Joe. Thank you very much to like and follow my blog. After I saw some of your posts, you apparently have a good website. I am happy to visit here. This post is also good for a blogger like me.

    regards
    Dimas

  16. Wildwave says:

    Every time I visit your blog, I learn a thing or two. Wonderful tips written in an easy to follow manner. I should visit more often.

  17. A great article, thanks for posting! I look forward to seeing a tutorial video on RSS!

  18. Very great tips!!!

  19. Hi Joe,

    Great blog post, but what happens exactly after you hit that publish button? How do the search engines get ‘pinged’? Is it just when the search engines crawl your site? But I always see a slight spike in views right after I post.

    kind regards,

    -John

    • Hi John,

      The search engines automatically get pinged whenever you post, at least on WordPress they do. It helps to register your site on Google Webmaster Tools – https://www.google.com/webmasters/tools/home?hl=en. This allows for easier crawling of your site and provides info on the health of your site. So to answer your question, yes Google, Yahoo and Bing are notified when you post, that’s why you may see a boost in numbers. Some other contributors probably include people who are following your site who receives emails every time you post and people who put your site in their rss reader.

  20. Joe, Thanks for the great post! It helped me realize what I am not doing right to get the intended audience to my blog posts.

  21. Keyword planner has taken the place of keyword tool. It doesn’t seem as helpful.

  22. J. Andrew McKee, MD says:

    Thanks Joe — for the follow of our blog, XY Culture http://xycultr.com, and for these super-helpful posts! I am taking notes as we grow from a simple wordpress.com site towards aiming to reach a much wider audience, and am very grateful for your sharing the advice. Exactly what I was looking for.