There is no better idea than the idea of spreading your ideas.
Ideas make the world run. Ideas bring people together. Ideas give a voice to the voiceless.
I’ve made my opinion clear on the benefits of letting your million dollar idea shine, but in what ways can you do this? Is there a smart way to approach the concept of spreading your ideas?
Why yes there is.
Think about the possibilities. We all have ideas, but it’s only the ones who act on those ideas who find success. Luckily for you there are some very easy ways to spread the word and get your voice heard.
Your friends have friends too
Your first line of offense should be your friends and family. Email everyone you know and trust to deliver the good news. Post your thoughts and concerns on your blog or Facebook page to receive feedback from other people. I understand this can be nerve racking, or maybe you don’t want people to steal your idea.
No one will take you seriously, until you tell them your plans. You don’t have to take every bit of feedback that comes your way, but getting the word out to the world will only make you more confident and more grounded in the work you are doing. Once you tell someone you are building an iPhone app you are suddenly an entrepreneur, once you tell someone your idea for your book you are suddenly an author. It tears at your gut initially, but after that you will strengthen your confidence.
The intranet machine
Any person who has ever been to a bar, or taken a shower or played a game of cards with friends has had a remarkable idea. The person who turns that idea into a success is the one who gets up the next morning and does something about it. Luckily with the internet you have the tools to make your dream a reality.
Be in more than one place at one time. It’s possible, so why not do it? Spread your name everywhere you can possibly imagine online. Create your Facebook and Twitter pages, change your email signature, guest post everywhere you can possibly think of, talk to the press to get your idea placed into a press release.
Play some hot potato
With the internet we are given the opportunity for instant sharing. If something is worth telling a friend, that friend finds it worth sharing to one of their own friends. Great ideas are few and far between, but the ability to come up with something rare, something that strikes a chord with people and makes them wonder and think, allows you to forget the whole marketing thing.
And that’s all fine and dandy, but what about a product? Even a revolutionary product or piece of art can’t go viral if people are not willing to even give it a chance.
Why did JK Rowling get rejected 12 times before getting a publisher? That’s not viral marketing. Well, people didn’t realize the wonders of Harry Potter until they actually read the book. But how do you get someone to read the book?
You don’t. You need to get people to buy your idea before they even know what it means. This is where indirect marketing comes in.
You must capture a viewers attention with something other than your product. Your idea might sell itself after people use it, but before hand, it’s just another idea in a saturated market. Get the game of hot potato going with an ice breaker. And for you artists out there who are too good to sell your product (because you are an arteest), this is the ultimate artistic challenge: creating something out of literally nothing.
Seth Godin said that no one notices a cow on the side of the road, because it’s too normal. However, if there was a purple cow on the side of the road, that would turn some heads. Everyone is trying to get their idea noticed, so create your purple cow by creating something other than your original idea.
Do it like the cavemen did.
Oroverde, a German rain forest preservation group setup signs on trees that stated, “Need money for my family in the rain forest.” The signs simulated a treelike homeless person (with wooden hands and all) and encouraged people to go to their website and donate to preserve the rain forest. Donations skyrocketed because of this indirect, offline sales technique. Offline marketing is still one of the most powerful tools when used effectively.
Make your purple cow, and forget about how brilliant your book or business or phone app idea is. No one cares until you show them something spectacular.
Let me know how you have shared your idea in the comment section.