So you wrote up a brilliant blog post, but no one is commenting, right?
Or maybe you are looking for more useful feedback, rather than the typical “great post” comment, in order to create a discussion or get ideas for future blog posts.
Acquiring feedback from readers is tricky. Most people like to simply read an article and then move on. Others will like or share the article via social media and then not comment or email you with comments or questions.
I often feel that a share on Facebook or Twitter is better than a comment because it allows more traffic to come to your site, however when looking for feedback or ideas for future blog posts, useful comments are crucial.
So how can you increase the chances of people giving you feedback on your blog posts?
This might be a no-brainer for some people, but many times a blogger doesn’t even know that they can activate a comments section. In order to do this in WordPress, go to Settings > Discussion, then check off the “
Create A Survey/Poll
This is the easiest way to get quick feedback. People are busy and it is more simple to click a button than type in a well thought out comment. I like using surveys from Survey Monkey (when asking for feedback in emails) but you can get polls that can be embedded into your post that make it easier for someone to make a quick response. For those with a self-hosted WordPress sites, you can try the WordPress Simple Survey plugin. There are many options for a survey that can be embedded into your post that allow you to create a quick, easy way for generating feedback.
A Contact Page
Can your readers even contact you? Make sure you create a contact page, and at the end of your posts encourage them to shoot you an email through this form. I would avoid putting your email address on your site because spam bots can then scan your site and send you email. Stick to a contact form such as the Contact Form 7 plugin, which can be seen on my contact page.
At the end of every blog post you should create a call-to-action, encouraging people to post in the comments section. Ask them a question that relates to your blog post. A conversation will not start until you instigate it. Be as specific as possible. Some questions and call-to-actions I have created are “What helps you cope with stress?” or “Tell me about a time you had trouble generating ideas in the comment section below”.
Reply to comments with valuable content
A comment that simply thanks you or says “great post” only justifies a quick response in return, but if someone replies with a legitimate comment that took some sort of thought and time, reply with something that can evoke a discussion, make them feel special or create ideas for the future.
Post all your article on social media
Many people are more comfortable discussing on social media. Post a link to your most recent blog post on your Facebook and Twitter pages and then give readers a call-to-action to get them to start chatting.
Send out all your blog posts in an email and encourage people to reply to the email with a call-to-action. Also, include a link in all your emails that leads to a survey asking what people would like to read.
Connect with your readers
Use examples from your personal life. Unveil your vulnerabilities in order to connect with others with the same problems. Most of the time I get the most passionate responses from people connecting with my own failures and rough times, because they can connect with these vivid experiences.
Pick a side
With opinion pieces, make sure your pick a side and stick to it. This puts some people on your team and others against you. This generates conversation, controversy and really instigates people to express their own opinion about the issue.
Leave your own blog
Interact with people on their blogs and they will come to chat on yours. Sitting and waiting for comments and feedback isn’t going to get you anywhere. If someone likes your blog post, go and read one of their articles and provide some feedback. The blogging community is a friendly place. Many times people will reciprocate when you comment on their blog.
Link to other blogs
If another post or comment you read inspired your post, link to those bloggers. They will receive a pingback, notifying them that you linked to their site. Then they might come and comment on your post.
Let me know in the comments how you generate conversations and acquire feedback from your readers!