Pull out your phone or tablet device.
If you don’t have one, ask a friend.
Bring up your website and see what you find.
Is it difficult to read? Do you have to zoom-in to view a legible version of the text? Is your header running off the edge of the screen?
In Pat Flynn’s interview with Greg Hickman on The Smart Passive Income blog they discuss how mobile marketing is the most personal form of marketing today.
As a writer you need to be personal right? Do you have a desire to be read by as many people as possible? Then mobile is the way to go.
Why Should You Go Mobile?
In Quarter 1 of 2013, tablets surpassed traditional desktop devices in conversion rates, according to Smart Insights. What does this mean? People buy more stuff on their tablets than on their desktops. If you are trying to sell a book or any other product online, you have a higher chance of selling someone on their iPad or Android tablet.
Smart Insights also explains that over 20% of website visits occur on smartphones or tablets. People are browsing and reading content while on the move and this percentage keeps rising. Even super-blogger Michael Hyatt discovered the amount of people viewing his site on mobile devices increased from 7.6% in 2010 to 33.7% in 2012.
The final, and possibly most staggering statistic about mobile usage is that 43% of emails are opened on a mobile device, according to Email Monday.
What should you do with all this information?
Test if Your Website is Responsive
Studiopress offers a wonderful tool for testing if your website is responsive on various devices. Go to the Studiopress responsive website tester, paste in your website URL and view if your site is comprehensible on various devices such as iPads and smartphones.
When and Where To Go Mobile
- Your website – Your first order of business should be your website. If your website is not responsive to mobile devices, you can find responsive templates at StudioPress or Themeforest. There are free responsive options in WordPress as well, however you may have to do some testing. Responsive sites detect which device is being used and alters the content for easier viewing.
- Email lists – If you manage an email list, almost half of your emails are being opened on a phone or tablet. Are your emails mobile friendly? If not, learn to use Mailchimp with my free video series. They offer responsive email templates.
- Catch them on the move – When are people scrambling around to purchase items for friends and family? During the holidays. If you are not promoting products during the holidays you are missing a key marketing element. But remember these people are on the move. Mobile device email open rates increase to 45% during the holidays, according to Email Monday. Why? People are running around, looking for deals.
The time to go mobile is now. Readers are viewing content on the move and customers are purchasing products while watching their favorite movie or hustling to work on the train.
Is your writing career optimized for the mobile world? What other ways can you reach people on mobile devices? Let me know in the comments.