After honing your craft and selecting a niche for your freelance writing career you need to focus on making a kickass website to feature your portfolio–even if it’s just articles from your school newspaper or mock website content you created to get you portfolio started.
My freelance writing website doesn’t even generate that much organic search engine traffic, and I’m sure lots of the best freelance writing websites don’t, but my job landing rate has increased exponentially since I started sending my blog and portfolio links in my pitches. These sites show that I’m organized and they give people enough content to understand my writing style.
Let’s get a taste of hot freelance writing websites that I can guarantee land more jobs than with your website. Take a hint from these sites to tweak your own writing platform. This roundup is for freelancing websites. Within the next few days I’ll post a roundup for author websites. Enjoy!
I enjoy this copywriting website because it’s sleek and gets right to the point. Don’t underestimate the power of a Web 2.0 design and simple tabs and text. Your clients just want to find your work and move on. Give them that. Emily Suess does a few things right with her site. The first button you see is linked to her portfolio. She also has a call to action for potential clients to contact her. You can show your star studded work as much as you want, but if folks can’t contact you then you’re out of luck.
She includes brief, yet thorough descriptions of her services, and she provides social proof in the form of testimonials. Keep in mind that you can usually ask for testimonials from your first few clients and then you never have to change them again.
What better way to show people you’re a great writer than having a homepage with actual writing? I like this freelance writing website because it includes a few paragraphs of detailed information, creating an emotional connection with the reader. It also includes portfolio links inside the homepage paragraphs. You see an immediate photo of the writer, conveying her personality and style. Don’t hide your face. It’s much easier to sell yourself when people understand who they’re talking to.
This site won’t win any awards for it’s Web 1.0 design, but I tend to think that the design actually works in its favor. The site provides a quick description along with five clear links–not much else. She includes immediate links to work on the hompage, and it’s clear that she is active on social media accounts. If this writer plans on pitching companies for work you can bet they like that she knows her way around social media.
Finally, the Shelley Seale website gives you an interesting portfolio format–one in which I’ve been debating with for a long time. I think that a portfolio looks more appealing with a series of photos similar to my own here. But if you go to Seale’s portfolio it’s just a giant list. I don’t like the way it looks exactly, but I would assume it helps her get more jobs than my format does. The giant list is an easy way to blow people away with your work. It also makes it simple to click through and quickly view each piece. My format, on the other hand, forces you to navigate to a new description page and then click on a link to the actual work. In short, it’s kind of a pain when you don’t have a list like Shelley Seale.
Kaitlin Madden provides a wonderful portfolio that I think every writer should aspire for. To start, her design is flawless. It represents her brand and personality. It’s clear she spent some money or put some real work into the design. She’s a serious writer and the site conveys that. Kaitlin starts with a quick intro outlining her experience. It’s short and sweet. Clients want to see your work, not hear you babble about yourself.
Her portfolio is instantly viewable from the homepage, and she includes nice looking photos to grab attention. She also incorporates a blog into her website which improves her SEO. My favorite is that her homepage gives you everything you need to know, except it doesn’t look too cluttered. You get to see her face, a few samples of her writing and even some tweets to show her social activity. The only other thing I might throw in there is some kind words from past clients for some social proof.
What Can You Learn From These Freelance Writing Websites?
- Include a preview of your portfolio with direct links to the work.
- Don’t underestimate the power of photos – place photos with your portfolio pieces, include a picture of yourself and more.
- Post testimonials on your homepage for social proof.
- Include social media links to show that you’re active.
- In your footer – Place a list of your services, an area for people to contact you and social links.
- Provide a few paragraphs of text on your homepage to introduce yourself and show off some creative writing skills. Don’t be afraid to get cute or funny.
- Don’t forget a Contact page, a full Services page and an About page
- Develop a blog to help your clients when they work with freelance writers
What do you think of these freelance writing websites? Does your website include a component that none of these include? Let everyone know what needs changing on your website and how you plan on implementing those changes. Yes I also have my own freelance writing websites. You can check out my main portfolio here, and feel free to copy things you find interesting.
See ya next time.